How to Create A Self-Gen Lead System That Will Guarantee You Hit $1M/Month Without Relying On Lead Vendors and Monthly Retainer Fee’s
What best describes your current situation as a life insurance agent?
Trusted by 500+ Agents.
Here's What A Few Had To Say
Austin Jones, Agent Lead Lab’s first-ever client, has built his agency to over a million dollars a month twice by leveraging the Apex system — creating recruiting leads, mortgage protection, final expense, and IUL campaigns, while consistently being one of the fastest-growing agencies.
“It’s about building scalable systems, owning your brand, and putting your people in a position to win.”
Ian went from captive to independent—and turned digital “mailers” into real production. In his first month with Agent Lead Lab, he wrote ~$20,000 AP, averaging $200–$240 per policy, working 20–30 leads Monday–Friday (no weekends) with a tight CRM + follow-up system.
“Technology + tonality + timing. Get those right and the presentations take care of themselves.”
William sees the Agent Lead Lab ownership package as more than sales training since it equips agents with final expense, IULs, annuities, and wealth management. By outsourcing marketing, branding, ads, and funnels, he frees time to mentor and gives agents a plug-and-play system to be recruitable and profitable.
“Most agencies stop at teaching sales, but I want my agents to look, feel, and operate like true entrepreneurs.”
Jaden went from running aged leads to closing consistent mortgage protection sales with Agent Lead Lab. Higher persistency, stronger systems, and a branded CRM gave him more control and more wins for his team.
“Agent Lead Lab changed the way I sell now, my leads, CRM, and automation all work together.”
Gio credits Agent Lead Lab’s branded leads with giving her instant credibility. From the moment prospects see her in the ad to the time she delivers their policy, they know exactly who she is and who they’re working with.
“It creates trust from start to finish — they saw me in the video, I’m the one calling, and I’ll be the one helping their family when the insurance is needed.”
Steven started with no sales background, running aged leads from Agent Lead Lab to stack cash before moving into the ownership model. Three months in, his system clicked — now writing $20K+ weeks in final expense and preparing to build a tight-knit, high-performing team with top-quality leads and full control over his marketing.
“Those first two months were rough, but I kept my head down and trusted the process.”
Curtis spent 16 years in call centers with zero sales before transitioning into life insurance. In this interview, he explains how he went from servicing policies to writing large mortgage protection premiums, and how the Apex System helped him scale up with fresh, exclusive leads.
“I went from transferring life-insurance calls to voicemail… to writing $400+ monthly premiums with mortgage protection.”
Raphnel leaned into the process and built a marketing system his team could grow with. Now his agency runs their own ads, controls lead flow, and trains agents with confidence.
“Once you stop depending on vendors and start learning the game, everything shifts”
Tyler has been working with Lead Lab for seven months, consistently seeing great results with high-intent final expense leads. He credits Tre, Faith, and the team for their strong support, calling the experience “super profitable” and a must for any final expense agent.
“They know what it is, they know they filled it out, and the beneficiary info makes it easy to connect right away.”
Want results like this? Book your call below.
Austin Jones, Agent Lead Lab’s first-ever client, has built his agency to over a million dollars a month twice by leveraging the Apex system — creating recruiting leads, mortgage protection, final expense, and IUL campaigns, while consistently being one of the fastest-growing agencies.
“It’s about building scalable systems, owning your brand, and putting your people in a position to win.”
Ian went from captive to independent—and turned digital “mailers” into real production. In his first month with Agent Lead Lab, he wrote ~$20,000 AP, averaging $200–$240 per policy, working 20–30 leads Monday–Friday (no weekends) with a tight CRM + follow-up system.
“Technology + tonality + timing. Get those right and the presentations take care of themselves.”
William sees the Agent Lead Lab ownership package as more than sales training since it equips agents with final expense, IULs, annuities, and wealth management. By outsourcing marketing, branding, ads, and funnels, he frees time to mentor and gives agents a plug-and-play system to be recruitable and profitable.
“Most agencies stop at teaching sales, but I want my agents to look, feel, and operate like true entrepreneurs.”
Jaden went from running aged leads to closing consistent mortgage protection sales with Agent Lead Lab. Higher persistency, stronger systems, and a branded CRM gave him more control and more wins for his team.
“Agent Lead Lab changed the way I sell now, my leads, CRM, and automation all work together.”
Gio credits Agent Lead Lab’s branded leads with giving her instant credibility. From the moment prospects see her in the ad to the time she delivers their policy, they know exactly who she is and who they’re working with.
“It creates trust from start to finish — they saw me in the video, I’m the one calling, and I’ll be the one helping their family when the insurance is needed.”
Steven started with no sales background, running aged leads from Agent Lead Lab to stack cash before moving into the ownership model. Three months in, his system clicked — now writing $20K+ weeks in final expense and preparing to build a tight-knit, high-performing team with top-quality leads and full control over his marketing.
“Those first two months were rough, but I kept my head down and trusted the process.”
Steven started with no sales background, running aged leads from Agent Lead Lab to stack cash before moving into the ownership model. Three months in, his system clicked — now writing $20K+ weeks in final expense and preparing to build a tight-knit, high-performing team with top-quality leads and full control over his marketing.
“Those first two months were rough, but I kept my head down and trusted the process.”
Curtis spent 16 years in call centers with zero sales before transitioning into life insurance. In this interview, he explains how he went from servicing policies to writing large mortgage protection premiums, and how the Apex System helped him scale up with fresh, exclusive leads.
“I went from transferring life-insurance calls to voicemail… to writing $400+ monthly premiums with mortgage protection.”
Raphnel leaned into the process and built a marketing system his team could grow with. Now his agency runs their own ads, controls lead flow, and trains agents with confidence.
“Once you stop depending on vendors and start learning the game, everything shifts”
Tyler has been working with Lead Lab for seven months, consistently seeing great results with high-intent final expense leads. He credits Tre, Faith, and the team for their strong support, calling the experience “super profitable” and a must for any final expense agent.
“They know what it is, they know they filled it out, and the beneficiary info makes it easy to connect right away.”
Want results like this? Book
your call below.
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WE DON’T WORK WITH EVERYONE.
— AND THAT’S ON PURPOSE
Still Got Questions? Let’s Clear Them Up.
We have answered below the most common questions about the Apex System
WHAT MAKES AGENT LEAD LAB DIFFERENT FROM OTHER AGENCIES?
We’re not just marketers — we were agents. We’ve built scalable systems from inside the industry and helped hundreds do the same. Most vendors disappear after a year. We’re still here after three, with over 350+ documented testimonials and real success stories.
I’VE TALKED TO OTHER COMPANIES DOING THE SAME THING. WHY SHOULD I TRUST THIS ONE?
They might look similar — but what we build for you goes deeper. You're getting a full backend team, in-house control of your leads, custom systems, and real business mentorship. Most other “agencies” are ex-agents trying to figure this out. We’ve already done it at scale.
WHAT IF I DON’T NEED EVERYTHING IN THE APEX SYSTEM? I JUST WANT LEADS.
No problem. We offer premium lead-only packages you can subscribe to — without needing the full system. On your strategy call, we’ll help you choose the best path depending on where you're at.
HOW LONG DOES IT TAKE TO GET EVERYTHING LIVE?
It’s a 12-week system, built in 3 clear phases — but you’ll have leads flowing in within the first week. We move fast, but we also make sure every piece is strategic and tailored to your business.
IS THIS ONLY FOR AGENCY OWNERS?
No — while most of our full APEX clients are agency owners or builders, we also work with high-performing individual agents. If you're writing at least $20K/month and want consistent lead flow, this is for you. And if you're earlier in your career, we have traditional lead packages, too.
I’VE BEEN BURNED BEFORE. WHAT IF THIS DOESN’T WORK?
We get it — a lot of agents come to us after getting burned. That’s why we focus on delivery, support, and long-term systems. You’re not just buying a promise — you’re plugging into a team. That’s what makes the difference.
WHAT DOES THIS COST?
The real question we ask all of our agents is — what is it costing you to not have a quality system, leads in your pipeline, and a dedicated team behind you?
With our system, you’ll finally gain control, own your leads, and keep your business in the owner’s seat while your team drives growth behind you.
On your APEX Strategy Call, we’ll break down exactly which package fits your needs and goals.
READY TO OWN THE SYSTEM THAT
BUILDS MILLION-DOLLAR AGENCIES?
READY TO OWN THE SYSTEM THAT
BUILDS MILLION-DOLLAR AGENCIES?
You’ve seen the proof. You’ve felt the difference. Now it’s your move.
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