Effective Strategies for Prospect Engagement

Why Life Insurance Agents Should Call From Their Personal Phone

with Bryson

Bryson explains why he intentionally calls leads from his personal number instead of using a dialer feels more genuine and builds deeper trust. He emphasizes that real, consistent effort beats any tech hack. By using his own line, he comes off as authentic, and that credibility helps him connect with prospects on a human level.

Facetime Strategy That Helps Agents Close More

with Bryson

Bryson explains how using FaceTime and Google Meet helps clients respond faster and build trust more quickly. He shares a real-world example of thinking outside the box to close sales, showing agents how creative approaches and technology can accelerate results and strengthen client relationships.

Dialing Mindset That Sells: Control the Conversation Without Pressure

with Jaden Lea

Jaden explains how learning to detach from the outcome completely shifted his results on the phone. Instead of stressing over each call, he focuses on serving families and believing in the real value of life insurance. That shift in mindset not only makes conversations flow more naturally but also helps prospects feel his genuine care. By leading with service, building trust, and staying consistent, Jaden shows how agents can turn more dials into real relationships and more sales into long-term success.

Final Expense vs. Mortgage Protection: Why Persistency (And Profit) Shifted Jaden’s Focus

with Jaden Lea

Jaden shares why he made the transition from selling smaller final expense policies to focusing on mortgage protection. He explains how final expense often came with lower premiums, weaker persistency, and frequent chargebacks — making it tough to build a stable business. By shifting into mortgage protection, Jaden found himself working with higher-quality clients like families protecting their homes, professionals, and more financially secure buyers. With stronger persistency, larger premiums, and conversations that carry more long-term value, Jaden shows why this move has been a complete game changer for building consistency and lasting success in telesales.

How to Work Real-Time Leads (Daily Plan + CRM)

with Ian Warkol

Ian shares how he balances family, fitness, and dialing leads without burning out. By sticking to a Monday–Friday routine, using the gym to stay sharp, and leaning on CRM automation like Ringy and GoHighLevel, he keeps consistency in his business. Ian also walks through the exact text he sends new leads — complete with a family photo and trust link — and explains why getting licensed in multiple states creates more opportunities. With a focus on fitness, mindset, and smart systems, Ian shows how to build a sustainable sales process that supports both work and life.

Speed-To-Lead Playbook: Catching Inbound Calls And Converting On The Fly

with Curtis Nixon

Curtis talks about his experience working with the Apex program, highlighting how real-time lead notifications let him connect with prospects immediately and how having his number on the ad creates instant inbound calls. He explains the simple system he uses with Google Sheets and contacts to track leads, how he’s even answered calls after midnight, and why the steady flow of incoming calls makes telesales feel smoother and more professional.

Qualifying Leads Through Discovery

with Austin Jones

AJ shares his “First 48” game plan for agency owners bringing on new agents in 2025. He recommends starting with mortgage protection for its higher premiums, better clientele, and stickier business. By using a quick-to-learn, duplicatable system, agency owners can get agents earning fast before scaling into IULs, annuities, and other products.

Branded Leads vs. Generic Vendors: A Night and Day Difference

with Giovanna Galeano

Gio explains that running branded ads featuring herself and her agency instantly builds credibility and trust. Prospects recognize her from the video, know she’s the same person guiding them through the process, and understand she’ll be there for their family when the policy is needed most. She says this personal connection differentiates her from generic lead vendors, combats skepticism in an industry full of scams, and creates a consistent, trustworthy experience from the first ad to final policy delivery.

Sales Call Framing, Objections and Closing with Confidence

with Timothy Gross

Timothy shows how to follow up with someone who looked into an IUL months ago. He asks about their past experience, why they didn’t move forward, and what they want for their family. They talk about cost, income, and the idea of “becoming your own bank.” Timothy then suggests starting with a smaller, affordable plan to lock in health and age now, with the option to increase coverage later.

Inside a 12-Hour Insurance Agent Workday (Dial Blocks + Schedule)

with Timothy Gross

Timothy breaks down his new, simplified work schedule and mindset shift from fresh leads to aged leads. He now works seven days a week, with hardcore dialing Monday through Saturday and follow-up calls on Sundays. His daily routine starts at 6 a.m., with dialing from 7:30 a.m. to noon, backend work in the early afternoon, then more dialing until around 7 p.m. He sees aged leads as straightforward since prospects already know the product—his focus is on finding out why they didn’t buy before and putting them in a better situation.

Recruiting Lead Script and Psychology

with Austin Jones

AJ explains that new agents should start with something simple, duplicable, and high-earning—like mortgage protection. It offers higher AP per deal, quality clientele with assets to protect, and better policy retention. His “First 48” approach focuses on getting agents quality leads quickly so they can start earning within days, not months. He stresses that agency owners should lead by example, master the process themselves, and have systems ready so agents can plug in, learn fast, and scale before branching into products like IULs and annuities.

Appointments vs One-Call Close: Which Converts Better?

with Raphnel V.

Raphnel prefers one-call closes but has found higher success when setting appointments, especially for mortgage protection. They gather key information during the initial call to prepare for a focused follow-up appointment. For final expense, the approach is more urgent with little room for second chances. They also note that Zoom appointments boost close rates by creating a more personal, face-to-face experience.

Turning Mortgage Leads Into IUL Sales

with Raphnel V.

Raphnel explains how mortgage protection leads can be effectively transitioned into IUL sales by having deeper, goal-oriented conversations with clients. They emphasize that IULs are versatile products with similar underwriting to term policies, making them an easy pivot when clients qualify. Success lies in understanding the client’s long-term goals—whether it's cash value growth or tax-free retirement income—and using that to guide the conversation. These discussions often open doors to additional solutions like annuities, allowing agents to provide greater value while expanding their services.

What Makes Fresh Mortgage Leads Work Better

with Raphnel V.

Raphnel shares insights from five months of working aged mortgage protection leads, emphasizing the importance of immediate follow-up. They stress that while not every lead will convert, around 10–20% can move forward if contacted quickly and professionally. Success hinges on treating the lead as still fresh, using a casual yet confident approach to set appointments right away. They note that production dips when contact is delayed, highlighting the need for a system—automated or manual—to reach out as soon as the lead comes in. Prompt communication and early engagement are key to maximizing results.

What’s the Best Schedule to Write $40K+ Per Month in Life Insurance

with William Rapp

William Rapp breaks down the exact schedule he followed to consistently write $40–50K/month as a solo life insurance producer. He explains the grind required in the beginning, why working long hours is necessary without systems, and how investing in the right marketing later helped him buy back his time. Great insight for any agent looking to scale fast and smart.

Working Leads For Increased ROI

with Tyler Green

Tyler Green shares his experience with Agent Lead Lab, breaking down the mindset and strategy for working aged and new leads. He emphasizes persistence, proper follow-ups, and smart dialing techniques to maximize sales. Success comes from sticking to the process and staying consistent.

Phone Script MTG IUL FEX

with Tyler

Tyler shares his final expense phone script, demonstrating a structured yet natural approach to engaging leads. He emphasizes using the beneficiary as an anchor, maintaining a steady pace, and verifying key details to keep the conversation flowing. The script is adaptable for different insurance types, making it a valuable tool for agents.

Mortgage Protectioin Lead Follow-Up Strategy

with Jeff Ford

Jeff Ford keeps his process simple, relying mostly on direct calls and texts rather than a CRM or dialer. He finds that personalized texts, especially to iPhone users, get high engagement. While CRMs with text drip features can help, he prefers call-to-close for efficiency.

Mortgage Protection Texting Strategy

with Jeff Ford

Jeff Ford shares his straightforward approach to texting leads. His message is clear, direct, and includes key details like the mortgage balance and a calendar link. Most prospects respond quickly, making appointment setting effortless. Keeping it simple is the key to success!

Building Trust And Closing Clients Consistently

with Steven Klompus

Steven Klompus shares how he builds trust, asks power questions, and adapts his approach to close more deals. Learn his simple yet effective process for better rapport, fewer objections, and higher conversions.

Best way to One call close and book appointments

with Shareef

Shareef primarily does one-call closes for final expense leads since most clients are older and at home. He only sets appointments for younger prospects (50-55) who may still be working. His approach is simple—he references the ad they saw, reassures them about their approval, and confirms the beneficiary they listed. This familiarity reduces objections and makes conversations smoother. He emphasizes knowing what the client saw in the ad, which helps remove mental barriers and keeps the process stress-free.

How to work leads properly

with Shaqueena

Shaqueena defines "working a lead" as calling immediately after it comes in. She waits about a minute and a half before dialing and calls up to three times in a row if there’s no answer. If she doesn’t connect in the morning, she repeats the process in the afternoon (between 2-3 PM) and again in the evening (5:30-6:30 PM). Her strategy ensures multiple touchpoints,

increasing the chances of getting a response.

Example Phone Script

with Shaqueena

In this interview, Shaqueena walks through her structured phone script for final expense leads. She emphasizes keeping the script in front of her for confidence, confirming key details upfront, and smoothly guiding the conversation. Despite her strong numbers, she admits to still feeling nervous at times, proving that preparation is key to success in lead calls.

The bulletproof IUL phone script

with Brandon Kitchings

Brandon Kitchings shares his no-script approach, using lead data to build credibility and keep calls conversational. He focuses on qualifying prospects through key financial questions, ensuring higher commitment and better Zoom appointment show-up rates.

Why we do not provide a phone script for IUL IBC leads

with D. White

D. White shares his follow-up process for leads who don’t pick up. He uses an automated CRM to send an initial text, then follows up with a voicemail introducing himself and offering call or text options. Keeping it simple and consistent helps maximize responses and engagement.

What is the best schedule for calling leads

with Heather

Heather calls leads as soon as they come in, never letting them build up. She uses an automated system that sends an immediate text message, and about half of the leads respond right away, allowing her to set appointments through text without much effort. She gives the rest a day to respond before making her first call. If they don’t answer, she starts calling in the morning, with her dialer handling follow-ups in the afternoon. She prioritizes persistence while keeping the process smooth and non-intrusive

What is a good SMS message template for leads

with Heather

Heather uses Ringy to send automated, compliant texts that are brief and direct, asking if AM or PM works best for a follow-up. If the lead is marked as a landline, she immediately calls instead. This automation has significantly improved her efficiency and results.

Phone Script and Showing Clients Their Ads

with Heather

In this interview, Heather shares her simple and effective phone intro for final expense leads. She walks through a natural conversation flow, confirming key details and smoothly guiding the prospect into the process. Her approach keeps it clear, direct, and engaging, making it easy for agents to adapt and personalize.

Agent Lead Lab - The best hybrid model schedule

with Kyra

Kyra explains her hybrid model for handling leads, balancing in-home and virtual appointments. She suggests dialing daily or in real time for urgency but notes waiting up to two weeks still works. She emphasizes staying organized by working through her leads systematically, ensuring consistency in follow-ups and maximizing conversions.

Agent Lead Lab - Key for running appointments effectively

with Kyra

Kyra advises agents to focus on nearby areas for in-home sales while leveraging virtual options for flexibility. She emphasizes working leads while they’re fresh, ensuring higher conversion rates. She highlights the importance of strategic travel for in-home visits and being adaptable with virtual appointments to maximize success.

Agent Lead Lab - Hybrid model dealing with objections

with Kyra

Kyra finds these leads easier to close with fewer objections. She takes a direct approach, addresses financial concerns with urgency, and emphasizes honesty in health-related cases to secure coverage quickly.

Agent Lead Lab - Closing leads who are at work

with David

David handles working leads by calling immediately when they opt in,

assuming they have time. If they’re at work, he offers a quick two to five-minute conversation. If they can’t talk, he schedules a callback, giving them two time options and ensuring they save his number.

Agent Lead Lab - The #1 secret to high pickup ratio

with Michelle

Michelle calls leads as soon as they come in, keeping her pickup rate high. She works Monday through Saturday, only skipping Sundays. If a number doesn’t work, she uses WhitePages.com to find an alternate contact. Waiting too long can lead to missed opportunities, as some clients may get coverage elsewhere. Her strategy ensures steady engagement without overwhelming

dialing sessions.

Agent Lead Lab - How to deal with broke people

with Michelle

Michelle overcomes budget objections by finding what clients can afford, even if it’s just $10 or $20. She suggests cremation policies or a small starter plan they can increase later, ensuring they leave something behind for their loved ones.

Agent Lead Lab - Schedule to protect 10 families in one week

with Blake

Blake recommends letting 50-60 leads build up before dialing. He dials through each lead 4-5 times in a full day, starting at 8:45 AM and working until 6:45 PM with a short lunch break. His approach involves cycling through the list multiple times to maximize contact and sales.

Agent Lead Lab - What is the key to success with these leads

with Blake

Blake minimizes objections about affordability by breaking down a client’s budget before discussing quotes. He assesses their income and expenses, determines a comfortable spending amount, and tailors policy options within that range. By guiding clients through their financial situation, he avoids most affordability objections, ensuring they see the value in setting money aside for coverage.

Agent Lead Lab - Calling leads 5 minutes after they come in

with David

David calls leads as soon as they come in, or within 5–10 minutes when possible, to keep engagement high. If it’s the weekend and he’s not working, he lets them build up and dials through them on Monday. His approach is direct, referencing exactly what the lead saw and submitted, like their beneficiary’s name, to jog their memory. He finds that about 95% remember filling it out, making the next step about closing rather than convincing them they inquired.

Agent Lead Lab - Follow the phone script, use the lead area

with Blake

In this interview, Blake shares his straightforward phone intro for final

expense leads. He keeps it simple by referencing the prospect’s Facebook request, confirming key details, and smoothly transitioning into the conversation. His direct approach builds trust and engagement right from the start, making it easy to guide prospects through the process.

Agent Lead Lab - Using the word life insurance in your script

with David

In this interview, David shares his direct approach to using "life insurance" in conversations with leads. Instead of using vague terms like "state benefits" or "regulated programs," he keeps it clear and straightforward. By referencing the Facebook form and confirming key details, he quickly builds trust and moves the conversation toward providing information and closing the sale.

Agent Lead Lab - Natural phone script introduction

with Ryan

Ryan keeps it simple and natural, confirming the lead’s request, verifying details, and asking about their motivation. He pre-qualifies with medical and financial questions before moving to the application. If they’re busy, he sets an appointment but prefers a one-call close. His approach is flexible, adapting to each conversation.

Agent Lead Lab - How To Follow Up Properly With These Leads

with Oliver

Oliver follows up with scheduled leads by adding them to his calendar and sending a text reminder an hour before the appointment from his personal number. He informs them that if anything changes, they should text him to reschedule. While scheduling virtual appointments can be tricky, he’s found

success in securing a few conversions. He continues refining his approach to improve appointment retention and maximize show rates.

Agent Lead Lab - Should you let the leads build up or call them in real time?

with Oliver

Oliver prefers to let leads build up before calling, allowing him to focus on dialing in long, uninterrupted sessions. However, if leads come in while he’s available, he’ll call them sooner. His strategy ensures he stays in the right headspace for several hours of focused dialing rather than switching back and forth between tasks.

What is the best phone script for these leads?

with Oliver

Oliver shares his structured yet conversational approach to final expense sales. He confirms key details, smoothly transitions into medical and financial questions, and sets realistic budget expectations. To overcome objections, he builds trust by sending a photo of his license and family, ensuring clients feel comfortable and engaged throughout the process.

Phone Introduction & What Does The Ad Say

with Brian

In this interview, Brian shares how he keeps his lead calls direct and to the point. Over time, he’s gained confidence in being upfront, referencing Facebook, confirming key details, and adjusting his wording based on the prospect’s age. He discusses the importance of clarity, using either "final expense" or "life insurance" strategically, and ensuring the client understands the purpose of the call.

Agent Lead Lab - Andy Powlus - Call Leads in Real Time or Wait

with Andy Powlus

Andy uploads new leads to his phone burner system as soon as they come in. He uses a local ID to increase answer rates and keeps detailed call notes. If he can’t reach someone after a week, he moves them into a drip campaign

for follow-up.

Agent Lead Lab - Andy - What is your call strategy for IUL Leads

with Andy

Andy calls leads within minutes or the next workday, confirming their interest and budget. His goal is to get them on Zoom quickly to walk through an IUL illustration, making the process clear and compelling.

What's the Best Final Expense Introduction

with William Rapp

William Rapp emphasizes the importance of refining your intro and finding a natural tone that engages prospects. He advises against sounding too robotic and highlights the need for fluidity in conversations. Success comes from getting enough reps to make the entire process feel like one seamless motion, staying focused, and not becoming overly emotional in the sale.

Agent Lead Lab - Scotty - What is your call strategy

with William

William takes a flexible approach, adjusting his strategy weekly while keeping his core messaging the same. He uses Ringy to stay organized and ensure no lead slips through. He calls leads as they come in, verifying their details and smoothly transitioning into the conversation. His tone varies—sometimes high-energy, sometimes more relaxed—depending on what works best. He emphasizes affordability, pre-qualifies clients, and moves straight into the

application.

Agent Lead Lab - Bryan Bowers Should I Call When Leads Come In or Should I Let Them Build Up

with Bryan Bowers

Bryan prefers to let leads stack up before calling, aiming for around 30 before he starts dialing. This approach helps him manage his schedule, especially with family responsibilities, and mirrors the batch sizes he’s used to from other vendors. Once he has enough volume, he calls through them efficiently, knowing the high answer rate means it’s just a matter of closing and qualifying the leads.

Agent Lead Lab - Bryan Bowers How Often Should I Call These Leads

with Bryan Bowers

Bryan calls leads persistently, up to 10 times if needed. To bypass iPhone call filtering, he sends a vague but familiar text from his personal number. He also uses FaceTime as a "virtual door knock" since it avoids spam filters and triggers curiosity, increasing answer rates and closing more deals.

What's The Best Phone Script

with Schmit

In this interview, Schmit shares his structured yet adaptable approach to initial lead calls. He focuses on confirming key details, establishing credibility, and engaging the prospect naturally. By emphasizing urgency and guiding them step-by-step, he smoothly transitions into qualification and closes the sale in one call. His approach keeps the conversation fluid while ensuring the prospect feels taken care of from the start.