Mortgage Protection Training

Mortgage Protection Tips for New Agents

with Jeff Ford

Jeff Ford shares key tips for agents working on mortgage protection leads. He highlights the importance of strong communication, asking the right questions early, and setting clear expectations to handle objections. Success comes from staying consistent, building rapport, and creating urgency to help clients move forward.

Mortgage Protection Texting Strategy

with Jeff Ford

Jeff Ford shares his straightforward approach to texting leads. His message is clear, direct, and includes key details like the mortgage balance and a calendar link. Most prospects respond quickly, making appointment setting effortless. Keeping it simple is the key to success!

Handling Mortgage Protection Objections

with Jeff Ford

Jeff Ford asks: "How long have you been looking for mortgage protection? Am I the first agent you've spoken to?" This reveals intent, past objections, and helps tailor the conversation. A simple question that makes closing easier!

Mortgage Protection Phone Script for Calling Leads

with Jeff Ford

Jeff Ford keeps it simple and direct, establishing credibility and engaging prospects naturally. His smooth intro sets the stage for a productive conversation, making the process easy and effective.

Mortgage Protectioin Lead Follow-Up Strategy

with Jeff Ford

Jeff Ford keeps his process simple, relying mostly on direct calls and texts rather than a CRM or dialer. He finds that personalized texts, especially to iPhone users, get high engagement. While CRMs with text drip features can help, he prefers call-to-close for efficiency.

Closing Mortgage Protection Client's Equity Vs Term Policies

with Jeff Ford

Jeff Ford advises agents to assess the prospect’s age, mortgage balance, and finances early. Key questions during the need analysis help determine whether to pitch equity protection or term coverage. Building rapport and painting a clear picture make the transition seamless.

Expectations with Mortgage Protection Leads

with Jeff Ford

In this interview, Jeff Ford shares what agents can expect when working with Agent Lead Lab. He highlights the importance of communication, adjusting lead strategies, and why new agents should start with aged leads before jumping into exclusive ones.

Background and Getting Into Mortgage Protection Leads

with Jeff Ford

Jeff Ford shares his path from running aged mortgage leads to finding success with exclusive mortgage protection leads. He talks about the challenges of aged leads, transitioning to final expense, and ultimately returning to mortgage protection for better results. Jeff also explains why he chose Agent Lead Lab and how the shift to exclusive leads helped him scale his business.