How One Final Expense Agent Went from $15K/Month to $20K/Week — And How You Can Too
What happens when you mix grit, smart lead strategy, and the right system? You get results like Stephen’s: a jump from $15,000 a month to over $20,000 a week in final expense sales.
In a recent interview with Agent Lead Lab, Stephen broke down the exact steps that helped him scale fast, sell smarter, and build a future-proof agency. If you’re a life insurance agent looking for real talk and proven tactics, this is for you.
From Warehouse Manager to $20K/Week Agent
Stephen didn’t come from sales. He was managing a warehouse, getting ready to move and get married when he made a bold move—he quit his job to go all in on insurance. No salary. No security. Just hustle.
“I saw people crushing it on Instagram with insurance. I thought, no way that’s real. But it was.”
He started with aged leads from Agent Lead Lab—a low-risk entry point for new agents with limited capital. “I was scared to spend money on leads at first,” he said. “But these aged leads were $3 each, and I was closing 2 to 3 sales per 100.”
Why Aged Leads Beat the “Lead Center” Hype
Stephen didn’t just use any aged leads—he chose Agent Lead Lab’s Facebook-generated leads, which have stronger buying intent.
$3 per lead
2–3 policies per 100 leads
Much higher ROI compared to $6–$7 aged leads elsewhere
He emphasized that volume and consistency are everything: “You have to call them relentlessly. Three times in the morning. Three at lunch. Three in the evening. Some leads answered after 60+ dials.”
The Game-Changer: The Ownership Model
After stacking cash with aged leads, Stephen moved into the ownership model—his own ad system and lead generation funnel with Agent Lead Lab’s backend support.
He admits it was tough at first: “The first two months were rough. I thought about quitting. I was spending $50 a day, paying a media buyer, and not getting much back.”
But by month three, the results flipped.
“Last week, I wrote $14,000 in final expense—$1,400 of that in one day. I now get 10 to 15 leads a day for $100 in ad spend.”
Sales Strategy: Simplicity + Trust Wins
Stephen’s sales process isn’t flashy—it’s effective:
Step 1: Build trust fast. He emails a copy of his license and a photo before the pitch.
Step 2: Ask power questions. Not fluff. He learns why the client filled out the form, who it's for, and their insurance history.
Step 3: Present like a pro. He explains how rates are based on age and health, then offers multiple carrier options.
He books appointments when needed but prefers one-call closes when possible. The key? Let the client feel heard, not sold.
Goals: Build an Elite Team
Stephen’s not chasing size—he’s building quality first. “I’m looking for my starting five,” he says. “Five agents I can trust and train to be killers.”
He’s investing now in the infrastructure (his own system, his own leads) so when new agents join, they’re set up for success from day one.
Final Advice for New Agents
“The first two months are going to suck. But you have to keep your head down and trust the process.”
Stephen stayed close to the Agent Lead Lab team, stayed honest about his struggles, and stayed consistent. That’s why he’s now hitting $20K weeks and building a business with no ceiling.
Ready to Scale Like Stephen?
Whether you’re starting with aged leads or ready for full lead ownership, Agent Lead Lab has the tools, systems, and support to help you grow. We’re not just selling leads—we’re building partners.
Contact us to learn how you can start turning aged leads into serious commissions—or build your own pipeline from scratch.
Agent Lead Lab is here to help you scale smart. Want help building your dream VA team? Contact us today.
