How to Generate Your Own Life Insurance Leads with Facebook Ads: Interview with Jay Green
Discover how life insurance agent Jay Green mastered Facebook ads using Agent Lead Lab’s course. Learn the pros, cons, and real-world results from someone who went from buying leads to building his own pipeline.
Tired of Buying Leads That Don’t Convert? Here’s How One Life Insurance Agent Took Control
In the crowded world of life insurance sales, relying on third-party leads can feel like gambling. No-shows, cold prospects, wasted time — it's a common story. But for Jay Green, a relatively new agent based in Houston, that story changed when he decided to learn how to generate his own leads through Facebook ads.
Jay was the first to purchase the Agent Lead Lab Life Insurance Lead Generation Course, and he sat down for an honest conversation about his experience. Here's what we learned.
Why Jay Chose to Learn Facebook Ads Himself
Jay didn’t start out trying to be a marketer. Like most agents, he began by purchasing leads — with mixed results.
“No calls, no shows… I knew there had to be a better way,” Jay said.
A self-described tech-savvy problem solver, Jay believed he could figure out the skill himself — not just to help his own business, but to help his team too. That mindset led him to Agent Lead Lab.
Common Challenges for Beginners (And How He Overcame Them)
Jay was upfront: this isn’t plug-and-play. Learning Facebook ads takes time, mistakes, and iteration. Here’s what tripped him up early:
Mismatched targeting: Running ads in the wrong counties vs. what the ad copy mentioned.
Weak creative: Struggled with making graphics that stood out and clearly represented the offer.
Facebook account restrictions: A common hurdle for new advertisers.
So how did he push through?
He started building his own "cheat sheet" from successful campaigns and reworking the graphics and copy until they resonated. Most importantly, he stuck with it.
“Tre gives you the toolkit — but you’ve got to find what works best for you.”
What the Course Gets Right
Jay had high praise for the structure and clarity of the course.
Black-and-white instruction – no fluff
Step-by-step campaign setup – easy to follow
Freedom to adapt – works for final expense, IUL, term, mortgage, or any insurance lead type
“I’m already testing mortgage protection leads using the same structure. It works.”
The biggest hurdle? Facebook itself. Ad account restrictions were the only real "con" Jay mentioned — and that’s a platform issue, not a course flaw.
Key Takeaways for Agents Wanting to Generate Their Own Leads
If you’re considering learning how to generate your own leads, here’s what Jay recommends:
Be patient. It’s not an overnight success story.
Expect setbacks. Especially with Facebook’s policies.
Don’t copy-paste. Use the framework, but tailor it to your own voice and audience.
Stay consistent. Once you crack the code, your results compound.
“Once it starts clicking, the leads just start popping in.”
Want to Learn How to Generate Your Own Leads?
If you’re ready to stop buying overpriced, underperforming leads — and instead control your pipeline — Agent Lead Lab’s course could be your next move.
Click here to learn more about the course
Or visit our website and book a call
Whether you want us to generate leads for you or you want to learn the skill yourself, we’ve got
Agent Lead Lab is here to help you scale smart. Want help building your dream VA team? Contact us today.
